

But we think the company’s quick response to consumer trends will serve it well over the long term. “Like numerous other retailers, Bath & Body is not immune to economic headwinds, and we think the firm is set up for further sales declines in the fourth quarter,” suggests Morningstar senior analyst Jaime Katz. We think the company has carved out a narrow economic moat, thanks to its position as the number-one specialty home fragrance, body care and fragrance, and hand soap and hand sanitizer vendor in the United States.
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After all, diversification has been called the only free lunch in investing-and young investors may be more likely to stick with investing by avoiding the extreme volatility that can come with buying individual stocks. School number two argues that with such a long runway, you’re better off giving the children in your life a well-diversified mutual fund or exchange-traded fund instead, because they have time on their side to accumulate serious wealth. Lastly, given the struggles in the stock market this year, many of the stocks of companies that kids recognize are undervalued today.

And in today’s volatile market, buying kids individual stocks may also teach them the value of long-term investing-and, if they or you can add to the gift over time, the value of dollar-cost averaging in such markets. Advocates of this approach argue that kids will be more interested in investing if they’re investing in something they have a connection with: Kids can then better understand that they own small pieces of actual businesses. One school suggests buying kids stocks of companies whose brands they know and love. When it comes to giving investments to kids, there are two main schools of thought. Of investing a dollar (or more) today and watching it grow over time. Perhaps this year, it’s time to not only be generous, but to introduce the kids in your life to the concept of investing.
